With the introduction of her Josie and N Natori bedding line - this design collection of home products adds an even more is a stylish and bohemian design theme, with a boho update on Natori’s classic blend of Eastern and Western motifs, colors, and design elements, a cosmopolitan sophistication aimed at connoisseurs of contemporary design. A unique, casually elegant aesthetic ties the line together, giving it the perfect balance of style and functionality for the modern lifestyle - shop our clearance section for discounted sale pricing. Originally born in Manila, Philippines, Josephina Almeda Cruz started life a child virtuoso piano player, at the age of 9 once playing a solo concert with the Manila Philharmonic Orchestra. But after moving to the United States to study economic at both Manhattanville College and Fordham University, and after working on Wall Street for Merrill Lynch. This would be entrepreneur turned her eye to the world of fashion “I have always believed there are no boundaries,” she said. After showing a hand embroidered Filipino peasant blouse to a buyer at Bloomingdales, she got the idea of converting it into a luxe night shirt, and so began the start of her line of lingerie. From that simple beginning, Bloomingdales and Saks Fifth Avenue were soon her first customers, and the rest is history. With her blend "East-West mix" of culture and design, her fashion empire has grown from lingerie, to a line of ready to wear clothing, eyewear and perfume - and now expands to a line of home products including bed linens, rugs and lighting all with that quintessential Asian aesthetic - and now expands to over 20 countries around the world. For her line of comforters, duvets and Natori sheets
, Josie has partnered with JLA Home, a leader in home textiles. More than just a fashion design icon she continues to give back not only here in the US, but also back home in her native Philippines. In addition to producing 70% of all of her clothing products there, this philanthropist and activist for women ‘s rights everywhere sits on the Asian Cultural Council, Fashion and Design Council of the Philippines, as well as Council of Fashion Designers of America. “I want to be able to give something back, to make a difference in people’s lives.” she said while serving as a commissioner on the White House Conference on Small Business.